Brand Identity + Web Development + Paid Media + Content
Un Alto en la Huella
Tourism / HospitalityArgentinaBrand built from scratch
The ChallengeThe challenge was to create a brand-new brand identity for a premium resort hotel in one of Argentina’s top tourist destinations, focused on relaxation and rest.
What We Did- Brand rationale: We developed the brand rationale and identity.
- Naming: We conceptualized the brand name.
- Visual system: We developed all the visual system assets (logo, typography, colors, elements, symbols, etc.).
- Website: We built a website from scratch.
- Content strategy: We formulated a comprehensive content strategy.
- Digital media: We launched digital media campaigns to attract guests.
Services We Applied
Diagnosis and StrategyBrand and ContentMedia and AdvertisingMeasurement and Optimization
How We WorkEvery project moves forward with our own four-step process, in an infinite loop of continuous optimization.
01 · Planning
Strategy
Research, goal-setting, and initial project strategy.
02 · Set Up
Setup
Technical fine-tuning of platforms, audiences, and required assets.
03 · Testing
Execution
We launch, test creative and channels, and adjust along the way.
04 · Ongoing
Optimization
Continuous improvement based on real results and metrics.
What We Achieved+600
inquiries in the first month after opening
2 wks
until the hotel reached full occupancy
- High levels of brand recognition and association
Want results like this for your business?
Let’s talk about your brand and how we can help it grow.