Paid Media Campaigns
European Union
International OrganizationsLatin America5-Year Partnership
The ChallengeAs part of our long-term partnership with the European Union, one of our initiatives focused on boosting visibility for the EU, its values, and its culture. To achieve this, we organized a series of talks on artificial intelligence, innovation, and other topics of interest, backed by digital media promotion to build awareness and recognition.
What We Did- Communication strategy: We defined a comprehensive communication strategy for the campaign.
- Content selection: We chose topics collaboratively, based on research into audience interests.
- Digital media: We selected the digital media platforms best suited for the promotion.
- Paid amplification: We ran digital advertising to amplify the videos on YouTube, YouTube Shorts, Facebook, and Instagram.
- Ongoing optimization: We continuously adjusted the campaign to improve results.
Services We Applied
Diagnosis and StrategyMedia and AdvertisingMeasurement and Optimization
How We WorkedEvery project moves forward with our own four-step process, in an infinite loop of continuous optimization.
01 · Planning
Strategy
Research, goal-setting, and initial project strategy.
02 · Set Up
Configuration
Technical setup of platforms, audiences, and required assets.
03 · Testing
Execution
We launch, test creative and channels, and adjust along the way.
04 · Ongoing
Optimization
Continuous improvement based on real results and metrics.
What We Achieved- Significant increase in awareness of the European Union and its talk series
- Audience retention rates significantly higher than the digital video format average
- Millions of views reached across social media platforms
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