Paid Media Campaigns

GlobalLogic

USA, Spain & Latin America — 2023

Technology / Software8 marketsC-Level Leads

The Challenge

The challenge was to raise GlobalLogic’s visibility and build a strong brand presence so the company would become synonymous with expertise in technology and software development — while also generating C-Level leads from top financial companies with more than 10,000 employees.

What We Did

Goal-based campaigns: We ran three types of campaigns (Awareness, Traffic, and Conversion), prioritizing lead generation as the main objective.
Market segmentation: We segmented 8 markets: the United States, Spain, Mexico, Colombia, Peru, Argentina, Chile, and Uruguay.
Custom creative: We designed custom ad creative for each campaign type.

Services We Applied

Diagnosis and StrategyMedia and AdvertisingMeasurement and Optimization

How We Work

Every project moves forward with our own 4-step process, in an infinite loop of continuous optimization.

01 · Planning

Strategy

Research, goal-setting, and initial project strategy.

02 · Set Up

Setup

Technical fine-tuning of platforms, audiences, and required assets.

03 · Testing

Execution

We launch, test creative and channels, and adjust along the way.

04 · Ongoing

Optimization

Continuous improvement based on real results and metrics.

What We Achieved

+170

new qualified leads

+150K

impressions among C-Level targets

markets segmented

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